Apple has announced a new Apple TV and Peacock bundle, offering a discounted rate for users who want both services under one plan. But there’s an extra bonus for Apple One subscribers: those on the Family or Premier plan can now subscribe to Peacock Premium Plus separately at a 35% discount — the first-ever third‑party perk tied to Apple’s all‑in‑one subscription bundle.
In Apple’s announcement, a single line stood out:
Apple One subscribers on the Family and Premier plans can subscribe to Peacock Premium Plus and receive a 35 percent discount — the first benefit of its kind for Apple’s all-in-one subscription bundle.
A signal of more partnerships to come?
The subscription landscape has become increasingly competitive, and companies are finding creative ways to add value through cross‑platform perks. Amazon Prime, for example, has long offered external benefits such as free Grubhub+ memberships and grocery or gas discounts.
Apple’s move could mark the beginning of a similar strategy. The company explicitly described this as the first benefit of its kind, which hints that more may be on the way. It would fit Apple’s broader pattern of strategic partnerships — from MLS Season Pass and Friday Night Baseball on Apple TV+ to exclusive iPhone carrier promotions.
If this trend continues, Apple One subscribers might soon see a growing list of third‑party offers folded neatly into their ecosystem — further solidifying Apple’s push to make its subscription bundle not just convenient, but indispensable.
